Our New Planning Applications mailings enable our customers to target properties with a recent planning application submission over the last months for home extensions and improvements.
Using information sourced from our extensive Property Data resources including 380 Planning Authorities, Land Registry and advanced analytics, we are able to provide details of home extension and improvement submissions and using bespoke Direct Mail, combine this information with bespoke mailings offering relevant services.
This approach ensures that all Direct Mail is not only timely, but the offers are also relevant and therefore more focused on prospects likely buying aspirations, increasing response rates and resultant ROI.
Typically, homeowners are targeted with mailings within 14 days of the application being published by the relevant authority.
Our Direct Mail solution includes for New Planning Applications data, mailing creation, printing and Royal Mail postage
Selection criteria available:
- Target properties with an application for an extension
- Target properties with an application for general improvements
- Set weekly or monthly mailing target numbers
- Property Type
- Multiple choice of mailing piece – A4 letter, A5 postcard, A5 leaflet in envelope, or bespoke options
- Select weekly or monthly automated mailing campaigns.
- Allocate weekly or monthly budgets
- Select from a wide range of Mailing Campaigns template or add Bespoke Options
- Select target area using our mapping software or postcodes search
